The Evolution of AI: From Buzzword to Essential Tool

The introduction of a ground-breaking innovation such as Artificial Intelligence, or AI, is often accompanied with equal measures of hype, scepticism and fear. If history has taught us anything, it’s that transformative technologies have the power to redefine our lives. There is a perfect historical example of this: electricity. Initially introduced as a breakthrough in […]

Exciting times ahead for Consenna as Derek Rose appointed new Managing Director

Derek Rose

Consenna, the leading digital services agency that works with global technology brands to drive sales through their channel partners, has announced the appointment of Derek Rose as Managing Director as the Scottish-headquartered business accelerates its growth plans. Derek is a respected technology business leader and brings extensive leadership experience gained at V-Group, a global leader […]

Consenna success story: Brighter Futures in association with HP

Across the UK, head teachers in charge of all schools face two pressing issues: How to use their limited budget to access the best technology for their classrooms that drives excellence in education, and providing education in a carbon neutral, sustainable way. For the past two years, Consenna has devised and run a successful programme […]

Five reasons why incentivising the sales channel works

Consenna recently announced a new partnership with AMD, the US multinational, to allow customers to try its Ryzen™ processor-powered devices before they buy. Incentivised sales as a technique is not new. Examples range from changing broadband provider or power utility, to goods such as mobile phones, fridges and washing machines. But in the multi-million pounds […]

Welcome to Catalyst v2 – smarter, quicker sales enablement from Consenna

At Consenna we are all about sales enablement. We help unlock the IT sales process, providing rapid and efficient access to cutting-edge technology. Our platforms have transformed reseller relations and contributed to a significant increase in new business wins. We achieve this through our hugely successful solutions and technology-based email marketing tools and technology channel […]

International tech leader joins global partner services agency Consenna

Charles Quinn

Consenna, the leading services agency that works with global technology brands to drive sales through their channel partners, has announced the appointment of Charles Quinn as Non-Executive Director as the Scottish business accelerates its growth plans. Charles is a respected business leader and brings over 20 years senior executive leadership experience at some of the […]

Channel-led education programme kicks off for second year

A year after launching its new IT trade-in programme for schools, MATs and colleges in England, Scotland and Wales, HP has announced that Brighter Futures has returned, bigger and better, for a second year.  Delivered in partnership with 40 of HP’s key reseller partners, the programme is again being delivered by Consenna, which has unrivalled […]

Does the IT industry need to do more with less in 2023?

Paul Thompson, Consenna There is a global recession and downturn. This is having a knock-on effect in the IT industry to jobs, investment levels and costs. Return on investment is going to be more important in 2023 than ever before. I believe this is going to be the year of ‘doing more with less.’ Costs […]

A bygone term for a bygone era

“The channel” – Whether you’re a vendor, a distributor, a reseller or, like us at Consenna working with all those partners, we all speak of THE channel with an understanding of what it is. We all use the term on numerous occasions daily, most probably without a second thought. But take a minute to consider […]

Successful project management in the IT channel – biggest isn’t always best

“Successful project management” – it’s a topic that many experts have written about, and Amazon sells countless ‘how to’ style guides on. The recipe for success in any given project is likely to be nuanced by the scope of that project and the sector in which it’s being delivered, however factors relating to being delivered […]

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