A year after launching its new IT trade-in programme for schools, MATs and colleges in England, Scotland and Wales, HP has announced that Brighter Futures has returned, bigger and better, for a second year.
Delivered in partnership with 40 of HP’s key reseller partners, the programme is again being delivered by Consenna, which has unrivalled experience of delivering successful education channel programmes for a range of vendors.
The pandemic drew attention to the importance of education-appropriate technology like never before and it was this, coupled with the need to provide an effective and responsible means of recycling old devices, that led to the scheme being launched.
With schools under increasing pressure to invest in the most educationally appropriate technology to aid learning outputs, Brighter Futures provides a means of releasing the residual value in devices that are no longer fit for purpose in the classroom. This year, in an extension to the trade-in programme, those schools can also rally their local communities to donate their old devices and further boost the potential value available to spend on new equipment.
Brighter Futures provides HP’s partners with unrivalled insight and control over their customer relationships and, where necessary, access to a guided selling tool that facilitates meaningful conversations with schools that result in bespoke purchasing recommendations. It is, however, the sustainability credentials of the programme that really set it apart.
None of the devices collected as part of the trade-in are sent to landfill and it is anticipated that over 70% will be eligible for re-use. This equates to over 7,000 tonnes of carbon emissions being avoided. Not only that, but carbon credits from Forest Carbon on all purchases provide future offsetting of the new devices for at least three years, saving an additional 9,000 tonnes of carbon.