UK Client Sales Director – Intel
- First, we surveyed a wide community of SMBs with a brief questionnaire that was focused on the customer journey and buying decisions. Participation rate exceeded 82%.
- Second, organisations were targeted for in-depth 30-minute interviews, to gather greater insight into influencing factors, decision-making, and purchase channels.
- Third, reseller partners were engaged to understand the strengths and weaknesses of competitor programmes.
The survey, interview, and reseller partner findings were combined and analysed to generate a report and presentation with actionable recommendations.