OEM Senior Sales Executive
However, operating as an OEM, where Lenovo technology is integrated into other brand’s products, adds another layer of sensitivity and precision to the demands of co-selling and reselling within a particularly niche environment. Lenovo turned to Consenna to help them filter the target list and reach out to effectively capture new business opportunities.
The specially designed ‘One pager’ firstly gathers information from readily available social media sources; a further facility makes life easier for sales teams to pinpoint and approach the best leads. The system is perfectly adaptable for co-selling.
Consenna also teamed with lead generation and tele-marketing specialists Purple Demand to refine and accelerate the search for more and better OEM customers and opportunities, through dedicated calling, following the build and execution of a pitch and sales script.