"The pandemic raised digital inequality to the surface. Multiple students gathered around a single PC, or with no internet was clearly a huge issue which remains today. It was fundamental things like that which we take for granted, which some children and families don't have. We are proud to play a part in reducing digital inequality.”
Ian Griffiths
Head of Commercial 4P UK&I at Lenovo
Customer Challenge
Lenovo came to Consenna to collaborate on their new ConnectED initiative by building a new and aspirational programme that enables their ‘biggest ever’ investment in education. ConnectEd had been conceived following Lenovo’s ambition to become the market leader in education within UK&I.
Solution
Lenovo engaged Consenna to consult, design and manage a year-long campaign to enable their education customers to receive numerous advantages when trading in older technology in favour of new Lenovo devices.
The Result
Education trade-ins are not a new concept, but Consenna pushed innovative methods of supporting partners to differentiate Lenovo ConnectED in the UK education market segment.
Consenna supported schools with their transition to a digital way of learning. Consenna also aided partners in their uptake of the Lenovo digital equity global programme with submissions supporting schools. In doing so, Consenna empowered Lenovo by bringing them closer to edtech providers with co-selling capabilities previously unseen.
Consistency of the client’s brand profile is a fundamental part of Consenna’s approach. A major drive in the uptake of ConnectED continues to be the focus on carbon footprint reduction and recycling. This successfully delivers on the company’s promise of sustainability improvements by emphasising its key ethos of ‘Out with the old, In with the new opportunity’.
Consenna supported schools with their transition to a digital way of learning. Consenna also aided partners in their uptake of the Lenovo digital equity global programme with submissions supporting schools. In doing so, Consenna empowered Lenovo by bringing them closer to edtech providers with co-selling capabilities previously unseen.
Consistency of the client’s brand profile is a fundamental part of Consenna’s approach. A major drive in the uptake of ConnectED continues to be the focus on carbon footprint reduction and recycling. This successfully delivers on the company’s promise of sustainability improvements by emphasising its key ethos of ‘Out with the old, In with the new opportunity’.
