Public Sector & Mid-Market Sales Director, Dell
Consenna developed a value proposition and call to action aimed at any-size educational establishments. This money-saving service was offered at zero cost to the customer, unlike other recycling alternatives.
Guided Selling Tool:
We developed a guided selling approach that focused on understanding the customer’s existing estate of installed devices in educational establishments and the energy impact that it has today. Based on authoritative research of energy efficiency and energy cost, we provided accurate figures and a direct comparison between the customer’s existing devices and new Dell solutions. This tool helped Dell salespeople to personalise proposals, progress the conversation with customers, and close deals.