“Consenna Catalyst gives us the Through Partner Marketing Automation that we need to generate strong ROI on our digital marketing spend. Following a successful launch in the UK we then rolled out Catalyst to great effect in EMEA and have now added the US and Canada.”
Natalie Spence
Partner Marketing Manager EMEA, Sonatype
Customer Challenge
Veritas, the leading data protection solutions supplier, had built a large customer base centred on those with on-premise back-up solutions. This meant that when it wanted to enable its sales teams to make the business case for cloud-based Veritas solutions, it needed to both maintain existing customer loyalty and grow its client base. Faced with this challenge, it turned to the team at Consenna.
Solution
Working closely with the Veritas team, we developed an interactive sales tool to demonstrate to existing and future Veritas customers the cost savings and other benefits of making the shift from on-site to cloud back-up.
The Result
The tool was well received. Consenna successfully enabled Veritas’ sales staff to communicate a compelling financial justification. Use of the tool led to improved customer retention and conversion as a result of being able to efficiently and persuasively demonstrate the business benefits of migrating to the cloud.
