Partner Marketing Manager EMEA, Sonatype
Consenna onboarded nine resellers across five countries, localising by translation. Once we had uploaded and enriched the resellers’ audiences to our Catalyst platform, we also enriched Sonatype’s own direct prospects. We co-branded and designed the cyber security content and created EDMs and landing pages with gated content to be sent to the target customers. Throughout, messaging is aligned to Sonatype’s values and aims, and complemented by consistency of tone and content to reflect and reinforce their brand profile.